Social media campaign for AquaFiber Extra launch

Product marketing launch.

Launching a new product for ActivHeal. Creating awareness and interaction with targetted content and an online game.

With the pending release of a new absorbent, high-gelling fibre dressing from ActivHeal, they asked us to develop a targeted advertising campaign to raise awareness of the product and its benefits. The product outperformed all four of the top rivals in terms of fluid handling, strength, and shrinking. We needed to make sure we were producing digital marketing content for a social media campaign that would entertain and allow the user to interact with the material in order to raise awareness and interest in their most recent offering. We produced two campaigns one for the initial launch and the second to ensure that the audience engaged with the content. Read more about it at the project link below!