Lifestyle management branding.

Creating more time for you to enjoy life

An exciting project involving everything from brand strategy, right through to website and marketing.

After successfully managing their own businesses while navigating the complexities of family life, J and G recognised the challenges many face in finding balance. Motivated by their own experiences, they wanted to offer a “life sorting” service, comprising of a range of solutions to help clients create a more balanced and enjoyable lifestyle. Services also included seamless integration for Expats into the local areas.

We wanted to build a brand and website that was simple, easy to digest and accessible for both families and professionals. Above all, the brand and website needed to reflect the friendly and trustworthy service that they provide.

To get a real sense of J and G’s vision, we ran a BRAND STRATEGY WORKSHOP, which helped to uncover some key specifics about their new business, and how we were going to connect with their audience. We established their target audience and discussed aspects of brand personality and tone of voice.

Following these sessions, we created a calm and approachable brand, complete with branded headlines that mimicked the logo structure. This continuity meant that by only glancing at the headline, you instantly recognised the brand. This structure flowed nicely into the creation of an easy to use website which promotes the Life Sorter’s services.