Key changes to medical industry packaging, helping clinicians to easily identify the right product for their needs.
Branding | Packaging | 3D Design
With a growing range of wound care products, the industry-leading ActivHeal packaging needed to be redefined. Time and cost pressures within the NHS leave little margin for error, so choosing the right product for the right wound type has become crucial. Following guidelines highlighted by NHS Clinical Evaluation Teams, the new medical industry packaging uses simple icons and colour-coding to quickly communicate the dressing use, size and shape, absorbency, and adhesiveness of each product, allowing for even easier selection. The packaging also needed to meet industry regulations and guidelines while embracing the ActivHeal brand and values. The range was also grouped into two sub-ranges to help identify the right product for the wound type. These were ActivHeal Everyday Range (products that are used daily by nurses and generally a lower price range) and ActivHeal Advanced Range (a more specific range for fighting infected wounds). The product examples below demonstrate how two dressings within the same family offer additional features. The clear distinction between products allows clinicians to easily identify the right product for their needs. Designed whilst at Lumisi.