Strengthening the internal and external brand of an industry leading MRP software company.
Branding | Website | Motion Graphics
Redthorn produce MRP software for manufacturing companies, helping them manage a range of production solutions, including capacity planning, sales-order processing and financial analysis. They were looking to strengthen their brand image with updated guidelines and to aid consistency throughout their brand both internally and externally. Visual assets including photography and how the product is represented were considered. The brand needed to appeal to both the industrial and technology sectors. ‘Industry leading software’ was a key focus for the branding process, where visually each action led into the next, mimicking that of a production line process offered by their software. The project led to further creation of marketing material including brochures, factsheets and social media content. Redthorn also wanted to create exhibition materials to promote their software globally which eventually led to partnerships in Australia. Designed whilst at Lumisi.