Wanting to refresh their current identity, we were asked to evolve their brand to better align with their company’s vision. We ran a brand strategy workshop to help better understand the company’s core values, this helped to shape the design deliverables in later stages. We used the company’s unique name to guide the creative process, using the number eleven throughout the brand’s personality. Brand guidelines were created along with collateral for the internal relaunch at their Manchester office. Designed whilst at Lumisi.

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