Discover More is a campaign created by ActivHeal, with the purpose of highlighting their values and strengths. ActivHeal is known for its affordable wound care, but wanted to increase awareness of the other positive elements their company can offer. This included: education, packaging, quality and local production. Wanting to highlight their many solutions, a campaign website, marketing materials and social media content was created. We understood that an approachable tone of voice was needed to connect with the audience, along with strong visuals in order to make the content easily and quickly digestible. Casual and succinct, the messages are softer and friendlier as opposed to 'shouty exclamations', yet still attention-grabbing and inviting enough to want to discover more. Designed whilst at Lumisi.

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